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SEO Insights That Actually Work

No theory-heavy posts. No “10 tips” listicles. Just practical insights from 7+ years of building organic growth engines for real brands. I write about what I've actually done — the technical fixes that moved the needle, the content strategies that compounded, the mistakes that taught me something.

Why Technical SEO Still Matters in 2026

Everyone's talking about AI content and semantic search. Here's what most people miss: none of that matters if Google can't crawl your site properly. Technical SEO is what separates sites that rank from sites that publish into the void.

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Topics I Cover

Technical SEO — The foundation most people skip. Crawl audits, Core Web Vitals, schema markup, site architecture.

Content operations — Building content systems that scale without breaking. Editorial workflows, AI-assisted production, quality at speed.

International SEO — What I learned managing 11 language markets. Localization, hreflang, market-specific strategy.

Team building — Hiring, training, and mentoring SEO teams across distributed organizations.

Case study breakdowns — Deep dives into what actually worked (and what didn't).

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If you need someone to own organic growth end-to-end — strategy, team, execution — I'd like to hear what you're working on.

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