Blog

SEO Insights That Actually Work

No theory-heavy posts. No “10 tips” listicles. Just practical insights from 7+ years of building organic growth engines for real brands. I write about what I've actually done — the technical fixes that moved the needle, the content strategies that compounded, the mistakes that taught me something.

I Gave Claude Code a Webcam and a Wireframe, Then Walked Away

I wanted a custom face for my Divoom TimeFrame and Claude Code kept producing layouts that were wrong in new ways every iteration. The fix wasn’t better prompts — it was a wireframe, a webcam pointed at the device, and one file the agent could safely edit.

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February 2026

Why Technical SEO Still Matters in 2026

Everyone's talking about AI content and semantic search. Here's what most people miss: none of that matters if Google can't crawl your site properly. Technical SEO is what separates sites that rank from sites that publish into the void.

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Topics I Cover

Technical SEO — The foundation most people skip. Crawl audits, Core Web Vitals, schema markup, site architecture.

Content operations — Building content systems that scale without breaking. Editorial workflows, AI-assisted production, quality at speed.

International SEO — What I learned managing 11 language markets. Localization, hreflang, market-specific strategy.

Team building — Hiring, training, and mentoring SEO teams across distributed organizations.

Case study breakdowns — Deep dives into what actually worked (and what didn't).

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If you need someone to own organic growth end-to-end — strategy, team, execution — I'd like to hear what you're working on.

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