Vignesh Selvasundar
Most SEO managers talk strategy. I build the systems that execute it.
I didn't plan to end up in SEO. I studied electronics engineering in Chennai, graduated in 2012, and immediately knew I'd never design circuit boards for a living. So I did what any bored engineering grad does — I started writing about technology on the internet.
That side project became Techzei, a publication I co-founded and ran as Managing Editor. No budget. No audience. Just me learning how search engines decide what's worth showing to people. Every traffic spike taught me something. Every plateau taught me more.
That's when I realized: SEO isn't about tricks. It's about systems.
By 2018, I was managing a newsroom of 8 reporters at Berminal, running 24/7 coverage workflows in crypto media before the industry even had mainstream vocabulary. Engagement went up 40%. Retention improved 15%. But what hooked me wasn't the content itself — it was the operations behind it. How do you build something that produces quality at speed, consistently?
Then came BeInCrypto.
Four years. Eleven languages. Two complete site rebrands. Thirty team members recruited and trained. And through all of it — market crashes, algorithm updates, the chaos of crypto media — I helped grow the brand to a top 3 position in its category with 2x year-over-year traffic growth.
After that, I drove 80% growth at Coingape in a single year by fixing the technical foundation everyone else was ignoring.
Now I'm at ClickOut Media, where I launched a brand-new site from zero to 25K+ monthly visits in 3 months — with 500+ high-quality backlinks acquired through systematic outreach.
Every role has been a version of the same question I keep chasing:
How do you build something that grows consistently, not just once?
Launched a new brand from scratch. 25K+ monthly visits in 3 months. 500+ high-authority backlinks. AI content operations across 10+ languages.
Inherited a plateau. Delivered 80% traffic growth in one year. 35% growth in the first 3 months alone through technical fixes and data-driven content strategy.
Four years building the organic growth engine. Top 3 in category. 2x YoY growth. 11 languages. 30+ team members. Two major site rebrands navigated without losing organic equity.
End-to-end ownership of SEO and marketing for a niche job board. Grew organic acquisition through content, community building, and targeted outreach.
Led 8 reporters with 24/7 coverage workflows. 40% more engagement. 15% better retention.
Built a tech publication from scratch. The foundation for everything I know about building audiences from zero.
Electronics and Communication Engineering. The engineering mindset — systematic problem-solving, testing hypotheses, optimizing systems — became how I approach SEO.
A one-time traffic spike is easy. Anyone can do that. What's hard is building repeatable growth — the processes, workflows, and editorial systems that keep working when you're not looking. I build the machine, not just the strategy.
I've made plenty of wrong calls in 7 years. But never because I ignored the data. Every strategy starts with what the numbers actually say — search demand, competitive gaps, content performance. Gut feelings are for decisions data can't answer.
The best SEO strategy in the world is worthless if the people executing it don't understand the reasoning behind it. I've recruited and mentored 30+ writers and SEO managers across distributed teams in 11 languages. I spend as much time building the team as I do building the roadmap.
International SEO is not translation. Each market has its own search behavior, competition, and cultural context. Running content operations across 11 languages taught me how to adapt strategy without diluting it.
- Based in: Bangkok, Thailand
- From: Chennai, India
- Languages: English, Tamil
I've been in Bangkok for a few years now — a city that somehow makes both street food and coworking spaces world-class. When I'm not staring at Ahrefs dashboards, I'm probably exploring a new neighborhood or catching up on whatever the internet has decided is important this week.
Ready to Talk?
If you need someone to own organic growth end-to-end — strategy, team, execution — tell me what you're building.
No sales pitch, just a conversation about what you need.